World United
WSRG
WORLD RECYCLING SURFACING GROUP
Making America Greener One State at a Time”®
BACKGROUND
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Karoleen Alexander
Karoleen Alexander
President, USSA, Inc.

In 1990, President and product developer, Karoleen Alexander had a vision of the direction she wished to take her company. Growing environmental damage was affecting our planet and she was determined to align herself with corporate forces, governments and projects that would arise to counteract this dangerous trend.

By 1994, management had developed close working relationships with many recycling companies throughout the world and was carefully tracking all new technology related to the environment. As expected, public awareness and concern was growing rapidly. Governments were actively seeking ways to reduce pollution and citizens were increasingly willing to do their part. Preservation of the environment was becoming an important part of everyday life in most of the industrialized nations.
In 1995, the company began focusing their development efforts on new products created from recycled tires. 290,000,000 million tires yearly were filling landfills and polluting the environment in the US alone. If useful products could be made from these old tires, pollution would be lessoned and customers would be well served. The company set to work.

A steady stream of new products soon began to enter the market. The introduction of these products was preceded by careful testing and experimental installations designed to evaluate longevity, durability, safety and innovative installation techniques. Fitness flooring, rubber sidewalks, interlocking playground mats, were just a few of the successful introductions. In 1997 the company invented a variety of novel new porous, poured-in-place World Signature RubberWay® Flexible sidewalk systems. It was soon followed by creative World Signature RubberWay® Treewells that greatly enhanced the appearance of city boulevards while saving the city money. Economic as well as environmental solutions have always been part of the company’s goals when introducing new products to cities or residences.

World Recycling Surfacing Group was formed as a 21st century company to bind together and direct the continuing development of unique and valuable new products from our diverse and creative divisions. Management looks at our environmental challenges as one of problems and solutions. We like to think that now and in the future we shall continue to offer economical and meaningful solutions.

If you are a company, municipality, city, state or federal government representative we invite you to contact us.

If you are an individual looking for rubber paving solutions please contact one of our distributors or authorized contractors. Please take a moment to review and investigate our websites and the links that might lead you to practical and effective answers to your surfacing needs as well as environmental concerns.

 


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